"It's really unfortunately been a perfect storm," said the organization's chief economist, Bart Watson, Ph.D. But like other industries and consumers, the effects of the supply chain and inflation are a focus. Depending on the malt, it's going to be anywhere from 25 to 60%," he said.Ĭraft brewing is still a growth business, up 8% on nearly 25 million barrels produces, according to the Brewers Association. We think we'll get those quotes, it's just how bad is it going to be. "We've had suppliers who have refused to quote us while looking at prices and looking at contracts simply because it was too expensive. He's looking at the cost of cans, he says up 20% to 30%, and eying where the grain goes. Govoni describes factors like labor, freight, packaging, raw material. "I think every business has been tough the past couple of years and like I said before, we touch every part of the economy." "Oh it absolutely costs more to make our product today, yes," said Govoni. He's the president of the growing brewing company.īut the cost of the craft today means the country's some 9,100 craft brewers pay more for the things that go into making it. "I think what makes craft beer so special is it's the epitome of community," said LJ Govoni. This range has been a great opportunity to reach out to people in our design community, and each of the artists is credited on the cans so people can see more of their work.Just like people at home are feeling the squeeze of higher costs, so too are your local brewers.Ĭan after can is pushed through, boxed up and shipped out of Big Storm Brewing Co. “Since then we’ve worked together to create the branding and promotional materials for other ranges too. Paul Alderson, founder of Wonderstuff said: “Paul originally engaged us in 2017 to support his plans for growth – developing the brand, visual identity, beer packaging and vehicle liveries for Black Storm in readiness for launch. The branding and artwork for the range was designed and coordinated by Wonderstuff, who worked with Paul Hughes to set up Black Storm. “Customers have responded to the look of the cans which really stand out, and to the stories behind them, as well as to the beers themselves.” Working with the other breweries has been fun, we’ve learnt a lot and we’ve built some lasting relationships. Paul Hughes, founder of Black Storm Brewery said: “Black Storm beers are classic real ales, so through these limited editions we can give our customers something different. Each limited edition brew comes in a distinctive can reflecting its ingredients, flavours or where it was made. Black Storm Brewery has worked with brand and design agency Wonderstuff, independent illustrators and craft breweries from around the country to create its 12 Beers range.
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March 2023
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